We equipped a familiar, yet daring look that simultaneously blends in, and stands out in the cosmetics market. The perfect treatment set for a new, and rapidly growing category.
We stripped the brand back to its roots and opted for a science-lead approach, putting its miracle ingredients at the forefront of the design. A monotone palette and singular typeface emits the superfluous, and leaves only the most essential of design elements.
Skincare rehashed. Hashtag rebranded.
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