WE WERE ASKED BY OUR GOOD FRIENDS AT JUSTIFIED STUDIO TO ASSIST WITH THE BRAND IDENTITY FOR SUSTAINABLE MENSWEAR LABEL, WAX LONDON.
Our Approach
Our Approach
We opted for a material-focused approach, using a beautifully punchy G.F Smith Colorplan orange and grey, as well as a heavy blind emboss. We rolled this identity out across a variety of creative assets such as tape, binders, and buttons.