Finding a space of ultimate serenity for the world’s first luxury CBD spa brand.
Challenged with specific advertising guidelines for a relatively new category, we created an imaginary world for the product to flourish. The first step in this journey was constructing the destination, La Rue Verte. This unique paradisiacal world symbolically portrays the product benefits whilst adhering to legality. Born out of the concept of biophilia, La Rue Verte rests within a bustling city as an inner escape, transporting the consumer towards ultimate serenity.
Beauty & Cosmetics
With a position firmly in the world of luxury spas, we developed a tone of voice that reflects the feeling of indulgence with no intricate detail spared. Our inspiration came from the winding cobbled streets of Montmartre, with a French touch across the entire brand narrative. Bringing the indulgence of the spa to the home, the brand's touchpoints, from the envelopes to the glass designs, exude elegance and ultimately contextualise the resulting serenity. Biophilia comes into the final touches of the brand with a considered colour palette and floral motifs throughout.
Creating innovative, future forward work rooted in youth culture.
Who we are
Our mission is to use a strategic approach to create innovative, disruptive, and challenging brands. Brands that generate massive impact.