We injected Scottish flair into what has always been an elitist market and gave cultural relevance to a brand that isn't afraid to have fun. By taking a scotch whisky out of the cabinet and into cocktails, we positioned it as an inclusive, high-energy brand built for creators — an industry first. Wee Smoky boldly goes against the grain of tradition through an honest portrayal of what modern Scottish flair truly is; through the use of energetic design, vibrant photography, and alluring copy.