From twee to tantalising, redefining Wee Smoky as the life of the party.
We injected Scottish flair into what has always been an elitist market and gave cultural relevance to a brand that isn't afraid to have fun. By taking a scotch whisky out of the cabinet and into cocktails, we positioned it as an inclusive, high-energy brand built for creators — an industry first. Wee Smoky boldly goes against the grain of tradition through an honest portrayal of what modern Scottish flair truly is; through the use of energetic design, vibrant photography, and alluring copy.
Food & Drink
THERE’S NO SMOKE WITHOUT FLAIR
The Treatment: Whisky Remixed
- Fill the glass with a unique identity
- Discard run-of-the-mill tropes
- Add a significant measure of flair
- Bolden with neon pink and navy blue
- Garnish with artistic sprays and strokes
- Share with enthusiasm and intention
Creating innovative, future forward work rooted in youth culture.
Who we are
Our mission is to use a strategic approach to create innovative, disruptive, and challenging brands. Brands that generate massive impact.