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Allure and mystery shrouds the key art of a groundbreaking  51 year old whisky

Set within the rugged landscape of the estate of the Rothes estate, the key art brings the physical world of the brand together with the allure of the 51. Featuring the accompanying hammer, the viewer is invited to speculate at what lies beneath the shattered jesmonite casing.

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Fashion & Lifestyle
Services

Brand strategy

Identity Design

Copywriting

Art Direction

Photography

Print Design

Campaign Design

Crafted from just two casks, The 51 presents a complexity and vibrancy rarely found in whiskies of this age.

One cask is incredibly aromatic, delivering deeply perfumed notes that evoke the fragility of an orchid's scent, while the other is bolder in character with a luxurious richness and depth.

The resulting whisky, limited to only 100 bottles, is one of extreme elegance.

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