The Brief
Vera Wang enlisted Too Gallus to launch its ready to wear collection across Europe, the first time the brand would sell ready to wear direct to European customers. Working with the team, Too Gallus translated Vera's iconic brand codes into a new ready to wear design language, one of the most ambitious projects the studio has taken on, dealing with the legacy of a true icon.
The work spanned a fresh EU brand identity, e-commerce photography, lookbook and hero stills, launch campaign motion and a social launch strategy, alongside a custom Shopify store carving out an ownable visual language. Getting to concept and shoot all of the brand's visual content, bringing the best of Scottish talent into the mix, was a privilege.
Creative Direction
Brand Design
Production
Photography
Motion
Social Strategy
Custom Shopify Design and Development
